Samsung Electronics is set to display its innovative C-Lab startups at CES 2026, marking a significant milestone in the growth of the company’s open innovation model. The startups span diverse sectors, including AI, robotics, and digital health, and will be showcased at the dedicated C-Lab exhibition in Eureka Park. This initiative underscores Samsung’s commitment to supporting entrepreneurial ventures, with a focus on fostering the global expansion of cutting-edge technologies.
C-Lab Outside: 15 Startups Highlighting Innovation Across Regions
This year, C-Lab Outside brings 15 innovative startups to CES, including 7 from regional Korean cities like Daegu, Gwangju, and Gyeongbuk. These startups have been incubated to boost local ecosystems and foster global collaboration. Some highlights include:
- Repla (Gyeongbuk): A plastic recycling startup recognized for its Puri-Checker, a device that analyzes plastic composition ratios.
- Deepscent (Gwangju): An AI-powered digital scent solution for personalized environments.
- Elevenliter (Daegu): An AI-powered diagnostic tool for progressive diseases in pets.
C-Lab Inside: AI-Driven Projects Paving the Way for the Future
In addition to regional ventures, C-Lab Inside will feature AI-driven projects with global scalability. Two notable projects include:
- ChronoMix: An AI solution for object-centric video composition.
- EZ Reco: A generative AI platform for electronics recommendations based on expert knowledge.
These projects have garnered attention for their innovation and market potential, positioning Samsung as a key player in advancing AI technology.
C-Lab Expansion: Encouraging Global Collaboration
This year marks the first participation of startups from Samsung’s financial network, including Selectstar (Samsung Life Insurance) and WINNING.I (Samsung Card). These startups are utilizing Samsung’s ecosystem to explore global opportunities and connect with partners across industries.
C-Lab Startups Win 17 CES 2026 Innovation Awards
The success of C-Lab startups has been further validated by winning 17 CES 2026 Innovation Awards, including two Best of Innovation Awards. This achievement highlights the cutting-edge nature of Samsung’s internal ventures, reaffirming the growing influence of C-Lab in the global tech landscape.
Samsung’s C-Lab startups at CES 2026 are set to push boundaries across industries with their pioneering solutions. As the program continues to evolve, these startups represent the future of innovation, from AI and digital health to sustainability and robotics. Samsung remains dedicated to supporting entrepreneurs and startups, facilitating global growth and technological progress.








