Huawei maintains a stronghold in the foldable phone market, claiming an impressive 70% market share in 2025, as per recent data from IDC. This growth comes amid a slight downturn in the overall smartphone market, where shipments are expected to fall by 0.6%. Despite this, the foldable segment has bucked the trend, with a projected 9.2% year-on-year growth, reaching 10.01 million units.
Huawei’s Unrivaled Market Position
Huawei’s dominance in foldables is undeniable. While companies like Honor, vivo, OPPO, and Samsung each capture less than 10% of the market, Huawei continues to innovate and lead in this segment. Their continued investment in foldable technology, including the launch of the Mate X7 series, further cements their market leadership.
Apple’s Upcoming Foldable iPhone Shakes Things Up
The foldable phone market is on the brink of a major shift, with Apple preparing to launch its own foldable iPhone by late 2026. While Huawei’s market share remains dominant, Apple’s entry is expected to introduce fierce competition. Industry watchers are keen to see how Apple’s foldable device will impact Huawei’s stronghold in the market.
Challenges and Opportunities for Huawei in 2026
The foldable phone industry is still evolving, and despite Huawei’s leadership, there are challenges. Shipments of foldable devices dropped by 8% in the fourth quarter of 2025, signaling a phase of market adjustment. However, the entry of Apple into the foldable segment means that 2026 will be a crucial year for Huawei. The competition is heating up, and Huawei must continue to innovate to maintain its dominant position.
Huawei’s 70% market share in foldable phones is impressive, but the coming years will see intense competition, especially with Apple’s upcoming foldable iPhone. As the market matures, the key will be whether Huawei can sustain its leadership amid the growing influx of new players.
