Primark is making its highly anticipated debut in the UAE, with the launch of three stores set to open in 2026. This expansion marks a significant milestone in the brand’s growth strategy across the Middle East, after the successful launch of its first store in Kuwait in late 2025. In collaboration with retail giant Alshaya Group, Primark will bring its signature fashion offerings to Dubai, starting with Dubai Mall, followed by City Centre Mirdif and Mall of the Emirates.
Primark’s New Locations in Dubai
The first store will open at the iconic Dubai Mall on March 26, 2026, followed by a second location at City Centre Mirdif in April and a third at Mall of the Emirates in May. These openings are part of Primark’s ambitious expansion plans in the Middle East, with a total of five stores slated to open across the UAE, Bahrain, and Qatar by the end of 2026.
The Response to Primark’s First Middle East Store
Following the grand opening of Primark’s flagship store in Kuwait, which attracted thousands of eager shoppers, the retailer is confident in its potential to grow within the region. Eoin Tonge, Interim CEO of Primark, expressed excitement about the brand’s strong reception in Kuwait, highlighting the growing demand for its value-led fashion offerings.
Expanding in the Middle East and Beyond
Primark’s expansion into the UAE is part of the company’s broader strategy to increase its global footprint. With over 475 stores across 18 countries, Primark is now looking to open its first flagship store in Manhattan, New York, in Spring 2026. The UAE stores will feature Primark’s diverse range of womenswear, menswear, childrenswear, home products, and beauty items.
Primark’s arrival in the UAE is a major step in the brand’s Middle East expansion, bringing affordable and stylish fashion to the region’s shoppers. With five stores set to open in 2026, Primark is positioning itself to become a key player in the Middle Eastern retail market.
