Ahead of CES 2026, Samsung Electronics has released a teaser video for its First Look 2026 event, unveiling the theme, “Your Companion to AI Living.” This teaser gives a glimpse into Samsung’s vision of how artificial intelligence will enhance daily life by seamlessly integrating across its products and services.
Samsung AI Living at CES 2026: A Sneak Peek into the Future
The teaser video uses vibrant lights and dynamic lines to reveal silhouettes of upcoming innovations, symbolizing how AI will be seamlessly woven into Samsung’s ecosystem. The light transitions to Wynn Las Vegas, the venue for The First Look 2026, where the theme of AI-driven living will be fully revealed.
The First Look 2026: Innovation, AI, and More
The official First Look 2026 event will take place on January 4, 2026, at 7 p.m. PST, two days ahead of the official CES 2026 opening. It will feature a media event followed by four days of exhibitions, tech forums, and other events. Key Samsung executives, including TM Roh (CEO of Device eXperience), SW Yong (President of Visual Display Business), and Cheolgi Kim (Executive VP of Digital Appliance Business), will showcase the company’s strategies to enhance customer experiences through AI across their respective areas.
AI Forums and Innovations
From January 5 to 6, tech forums will cover a range of topics, including AI, home appliances, and design. The event promises to offer deeper insights into Samsung’s AI-driven solutions and how they aim to revolutionize customer experiences.
Stay Tuned for More Details
For further details and updates, Samsung’s First Look 2026 will be covered on the Samsung Newsroom.
