In a move that aims to reduce “choice overload,” Just Eat Takeaway.com has unveiled an AI-powered voice assistant that assists users in selecting meals, restaurants, and even retail and pharmacy products. The assistant, currently available in the UK, is designed to streamline the decision-making process, making it easier for customers to find food or products based on their needs. The AI is also capable of answering broad or specific questions, providing a flexible, user-friendly experience in over a dozen languages.
Just Eat’s new tool has the potential to revolutionize how customers interact with food delivery services, offering a personalized, efficient, and inclusive experience. The AI assistant not only recommends meals but also adds ingredients to the shopping cart, offering a practical solution for those who are uncertain about their dinner options.
Reducing Decision Fatigue and Improving User Experience
Just Eat’s AI assistant addresses a common problem that many consumers face: the overwhelming number of choices available on delivery apps. The company highlights how the tool can help users navigate their preferences with ease, reducing the stress of choosing from an extensive list of options.
For instance, when users struggle to decide on a meal, the AI assistant can suggest ingredients for a dish like carbonara and then propose nearby restaurants where the dish can be ordered. This innovative functionality enhances convenience, ensuring that customers can make decisions quickly and confidently.
Accessibility Features and Expanded Capabilities
In addition to its intuitive meal recommendation capabilities, Just Eat’s AI voice assistant offers a unique blended interaction model that allows users to switch seamlessly between voice and touch control. This feature is particularly beneficial for individuals with visual impairments or limited mobility, ensuring that the service is accessible to a broader range of customers.
This AI-powered assistant is also designed to cater to users’ needs in multiple languages, ensuring it is available to a diverse audience. With its ability to answer vague or unstructured queries, the assistant ensures that even the most uncertain users can find a solution to their dining dilemmas.
Plans for Global Expansion
Although currently available in the UK, Just Eat plans to expand the AI voice assistant internationally later in 2026. The company’s goal is to integrate this AI technology into its global services, further enhancing the user experience across different markets.
“As a company, we are committed to making everyday convenience more accessible through AI,” said Mert Öztekin, Just Eat’s Chief Technology Officer. “We aim to provide smarter solutions for our users, from personalized meal recommendations to the seamless integration of AI into our platforms.”
Competitors Embrace AI in Food Delivery
Just Eat’s move into AI-powered voice assistants follows a trend seen in the broader food delivery sector, where companies like Popeyes have started experimenting with AI for drive-thru ordering in the UK. As AI becomes more integrated into everyday services, it is clear that food delivery apps are keen to leverage the technology to enhance customer satisfaction and improve operational efficiency.
Shaping the Future of Food Delivery
Just Eat’s AI voice assistant is a significant step forward in personalizing and improving the food delivery experience. By leveraging AI, the company not only makes it easier for customers to choose their meals but also addresses challenges such as decision fatigue. With plans for international expansion, Just Eat is positioning itself as a leader in AI-driven innovation within the food delivery industry, offering a smarter, more efficient way to serve customers globally.
