Despite the ongoing global uncertainty, CEOs across the Middle East remain the most confident in their future growth prospects, with 88% of them expecting regional economic growth. According to the latest findings from PwC’s 29th Global CEO Survey, Middle Eastern business leaders are embracing artificial intelligence (AI) and mergers and acquisitions (M&A) to drive their expansion, positioning the region as a global investment hub.
Confidence in Growth and Investment
The survey highlights the resilience of Middle East CEOs, particularly those in the Gulf Cooperation Council (GCC) countries. With Saudi Arabia and the UAE ranking among the top ten global investment destinations, the region continues to consolidate its position as a key market for international capital. A staggering 88% of CEOs plan to invest outside their domestic territories, with a significant portion of investments expected to stay within the Middle East, signaling deeper regional integration.
AI adoption is a key driver of growth, with the Middle East surpassing global averages. More than one-third of regional CEOs have integrated AI into their offerings, particularly in sales, marketing, and customer service. AI is seen as a crucial tool for optimizing business operations and generating demand, with 39% of Middle East CEOs reporting extensive AI use in these areas.
M&A Activity and Sector Expansion
M&A activity remains strong, with 72% of CEOs planning major acquisitions over the next three years. The primary focus of these deals is on capability-building, as companies seek to acquire talent, data, and technology to support their long-term growth strategies. Additionally, nearly 60% of regional CEOs are already competing in new sectors, with many planning to expand into technology-led industries, consumer markets, and industrials.
Managing Geopolitical Risk
While geopolitical uncertainty remains the top concern for CEOs in the region, their approach to managing risk is proactive. Rather than waiting for stability, 60% of Middle East CEOs believe they can lead effectively through disruption. This forward-thinking mindset is reflected in their plans to reconfigure supply chains, restructure tax obligations, and exit markets deemed too risky.
Performance Amid Challenges
Despite the global challenges, companies in the Middle East reported an average revenue growth of 12% in the current fiscal year, outperforming the global average of 8%. This strong performance, coupled with improved profit margins, showcases the region’s ability to thrive in an uncertain environment.
Middle East CEOs are not only navigating through global risks but are actively investing in AI, cybersecurity, and new capabilities to secure long-term growth. Their strategic use of M&A and AI adoption is setting the stage for a more deliberate and sustainable growth trajectory in 2026 and beyond. As the region continues to attract capital and foster innovation, it remains a beacon of resilience in the face of global uncertainty.
