Samsung SA Rugby Partnership,Samsung has officially joined forces with SA Rugby as the official mobile and consumer electronics partner for the national rugby teams, including the renowned Springboks, Springbok Women, Junior Springboks, Springbok Sevens, and Springbok Women Sevens. This partnership also extends to the Vodacom United Rugby Championship (URC), marking a two-year collaboration starting in September 2025 for the Vodacom URC and October for the Springboks.
How Samsung Elevates Rugby Engagement
The new partnership leverages Samsung’s cutting-edge Galaxy technology and Galaxy AI to transform how fans interact with the game. According to Justin Hume, Vice President of Mobile eXperience at Samsung, the partnership aligns perfectly with their goal to enhance fan engagement by allowing supporters to connect with the game more intimately. Samsung’s technology enables fans to capture, share, and enjoy every moment with clarity and immediacy, whether watching from the stadium or at home.
A Strategic Partnership for Excellence
Samsung’s collaboration with SA Rugby goes beyond sponsorship—it’s about enhancing the performance and professionalism of the sport. The partnership aims to improve everything from training facilities to communication devices, empowering players and staff alike. Rian Oberholzer, CEO of SA Rugby, highlighted that Samsung’s world-class innovation aligns perfectly with SA Rugby’s ambition to push boundaries both on and off the field.
Martin Anayi, CEO of the Vodacom URC, also praised the partnership, stating that Samsung’s investment in the league will help elevate the Vodacom URC and further deepen the connection between the competition and the South African rugby community.
Looking to the Future
With Samsung’s commitment to humanising technology, this partnership aims to bring fans closer to the action, blending advanced mobile technology with the passion of South African rugby. As the official partner, Samsung is set to play a crucial role in not just connecting fans but in driving the growth and evolution of rugby in South Africa.
